The Hooghoudt family has been working its tail off to distill complex and progressive genevers for over 130 years. Using recipes passed down for five generations as well as experimenting with unorthodox new blends, we like to think we combine the audacity of a pioneer with the obsessiveness of a Dutch genever dynasty. 100% natural, 100% audacious. Since 1888 we have been passionately distilling genever without a whole lot of shortcuts or compromises. Which isn’t surprising, as our hometown of Groningen is renowned in the Netherlands for its stubbornness and precision. Impervious to outside influences, we have a master distiller’s understanding of natural botanical, distill traditional style using copper kettles and continually experiment with geographically protected herbs and grains. Few people know the story of genever, and even fewer know its place in history. As one of the world’s most devout genever distillers, we feel it’s our responsibility to tell it through our unique recipes, our bottles and our family of charismatic genevers. So without further ado, meet the family.

More info

There are no secrets with Old Duff Genever – no made-up marketing nonsense, nothing omitted, no inconvenient facts massaged. That’s what the kind of people who drink genever – real genever – demand. Genever – real genever – is a delicious multi-grain distillate (historically lots of rye) with masterful hints of flavour from a small amount of juniper and (usually a small number of) other botanicals. Think of it as unaged whisky’s complex daddy. During the first Golden Age of cocktails in mid-1800s America, genever was the best-selling imported spirit in America, with 450 bottles of genever being imported for every 1 bottle of gin. Genever was called for equally in the penthouse, at the cocktail bar and in the labourer’s taverns. Genever? Every drop in each bottle of Old Duff Genever and Old Duff Genever Single Malt 100% Maltwine was milled, fermented, distilled and bottled in Holland. That’s really, really rare – sadly, almost no other Dutch brand still distills its own genever in Holland.

More info

In around 1679 Wynand Fockink started a liqueur distillery. Soon a tasting tavern wasadded, where customers could taste and buy the products. To this day our liqueurs andgeneversare still being made using the same 17th century traditional craft methods.

More info



Subscribe to our newsletter to get the best insider tips on where to enjoy your cocktail and to get invitations to special workshops and seminars.

Share to