It is the summer of 2013 when Yvan Vindevogel, pharmacist-entrepreneur, discovers an interesting link between the mighty powers of the liquor we call Gin and his profession as a pharmacist. There, on a quiet Sunday morning, reading the paper with a cup of tea, he stumbles upon an article about the fascinating story of Gin. Intrigued by the ancient powers and the medicinal history of this drink, he sets himself a new purpose for this lifetime: as a pharmacist in mind & heart, he would bring this experience of mixing and experimenting with flavours, characteristics and herbal extracts in Gin to the people. He would give them the chance to be their own Alchemist, to create their own ‘Elixir of Life’. He would name it Copperhead Gin. www.copperhead.be  

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In our pursuit of excellence we have forged a partnership with renowned bartender and author Jim Meehan, and created a pink dry grapefruit soda. Perfect with rum, tequila, or exceptional on its own. www.eastimperial.com

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Within the dynamic world of new drinking categories Fluère drinks introduces Fluère. Fluère is a ‘spirito non alcolico’. A piece of art made with the same distilling techniques used for spirits with alcohol like gin, whisky and rum. The different Fluère products are made with the best ingredients and botanicals that issue a complex yet balanced taste and ensure a unique after-bite that normally only alcoholic drinks have. The Fluère brand enables you to make luxurious drinks for everyone who wants to live a more mindful life and at the same time refuses to compromise on anything. With Fluère low-alcoholic and non-alcoholic cocktails these ‘experience maximisers’ make a bright and adventurous choice www.flueredrinks.com

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The original liqueur created in 1880 by Louis-Alexandre Marnier Lapostolle. A delicate blend of fine cognacs and distilled essence of tropical oranges with Marnier-Lapostolle’s secret touch. Slow ageing in French oak casks gives it incomparable roundness and subtlety. www.grand-marnier.com

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Richard Hennessy founded the Maison in 1765 on the power of a dream: to become the world’s finest cognac. The dream continues in everything the Maison stands for: quality and creativity. www.hennessy.com

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The Hooghoudt family has been working its tail off to distill complex and progressive genevers for over 130 years. Using recipes passed down for five generations as well as experimenting with unorthodox new blends, we like to think we combine the audacity of a pioneer with the obsessiveness of a Dutch genever dynasty. 100% natural, 100% audacious. Since 1888 we have been passionately distilling genever without a whole lot of shortcuts or compromises. Which isn’t surprising, as our hometown of Groningen is renowned in the Netherlands for its stubbornness and precision. Impervious to outside influences, we have a master distiller’s understanding of natural botanical, distill traditional style using copper kettles and continually experiment with geographically protected herbs and grains. Few people know the story of genever, and even fewer know its place in history. As one of the world’s most devout genever distillers, we feel it’s our responsibility to tell it through our unique recipes, our bottles and our family of charismatic genevers. So without further ado, meet the family. www.hooghoudt.com

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Zero Zero 24, our first ever non-alcoholic spirit. The herb distillate contains a mix of juniper, elderflower and lavender and pays tribute to Rijke Jenever No 24 – a legendary recipe produced in 1914. Zero Zero 24 is positioned to meet the ever-increasing demand for high quality virgin cocktails, driven by changing attitudes towards alcohol. Arno Donkersloot, Managing Director at Hooghoudt, says: ‘Consumers have changed, but our industry has been slow to recognize this. I believe that with the launch of this product Hooghoudt will leapfrogged the industry and is ready to cater to people that don’t want to drink for whatever reason, but refuse to compromise. Zero Zero 24 allows these folks to enjoy the best of the best and it opens doors to introduce ourselves to an audience that we would normally not have connected with.’ The launch of Zero Zero 24 follows our recent rebrand and launch of RAW Genever and Aged Genever 5 years. The new line up repositions Hooghoudt as a mixer and the rightful competitor of whiskey and gin – both derivatives of genever. Zero Zero 24 is enjoyed mixed with tonic or soda water. ‘The thing that makes me most proud to be leading this amazing operation is that we innovate while always respecting our past. This allows us to create something entirely new that finds its roots in a product made by my grandfather. It’s incredibly exciting for us to speak to a whole new generation of Hooghoudt consumers and we can’t wait to continue this journey for many more generations to come’, says Bert Hooghoudt, the fourth generation at the helm of the family business. The initial response to Zero Zero 24 after its debut on European trade shows has been positive with large orders from several international markets. https://www.hooghoudt.nl/producten/non-alcoholisch/zero-zero-24

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Founded in 1899, Shinjiro Torii built the House of Suntory with a singular vision: to craft quintessentially Japanese spirits that would suit the delicate palate of his people. www.house.suntory.com

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Introducing rye whiskey made Jack’s way. Crafted with our 70-percent rye grain bill, natural spring water from our own Cave Spring Hollow, and Jack’s time-honored charcoal mellowing process, Jack Daniel’s Tennessee Rye is a whiskey that could only come from Lynchburg, Tennessee. Master Distiller Jeff Arnett and the whiskey makers of the Jack Daniel Distillery have created a unique rye that’s undeniably spicy and complex yet sippin’ smooth. It might be one of our first new recipes in over 150-years, but if you know Jack, you’ll know Jack Daniel’s Tennessee Rye. www.jackdaniels.com/en-us/whiskey/single-barrel-rye

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