Zero Zero 24, our first ever non-alcoholic spirit. The herb distillate contains a mix of juniper, elderflower and lavender and pays tribute to Rijke Jenever No 24 – a legendary recipe produced in 1914. Zero Zero 24 is positioned to meet the ever-increasing demand for high quality virgin cocktails, driven by changing attitudes towards alcohol. Arno Donkersloot, Managing Director at Hooghoudt, says: ‘Consumers have changed, but our industry has been slow to recognize this. I believe that with the launch of this product Hooghoudt will leapfrogged the industry and is ready to cater to people that don’t want to drink for whatever reason, but refuse to compromise. Zero Zero 24 allows these folks to enjoy the best of the best and it opens doors to introduce ourselves to an audience that we would normally not have connected with.’ The launch of Zero Zero 24 follows our recent rebrand and launch of RAW Genever and Aged Genever 5 years. The new line up repositions Hooghoudt as a mixer and the rightful competitor of whiskey and gin – both derivatives of genever. Zero Zero 24 is enjoyed mixed with tonic or soda water. ‘The thing that makes me most proud to be leading this amazing operation is that we innovate while always respecting our past. This allows us to create something entirely new that finds its roots in a product made by my grandfather. It’s incredibly exciting for us to speak to a whole new generation of Hooghoudt consumers and we can’t wait to continue this journey for many more generations to come’, says Bert Hooghoudt, the fourth generation at the helm of the family business. The initial response to Zero Zero 24 after its debut on European trade shows has been positive with large orders from several international markets. https://www.hooghoudt.nl/producten/non-alcoholisch/zero-zero-24

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Founded in 1899, Shinjiro Torii built the House of Suntory with a singular vision: to craft quintessentially Japanese spirits that would suit the delicate palate of his people. www.house.suntory.com

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Introducing rye whiskey made Jack’s way. Crafted with our 70-percent rye grain bill, natural spring water from our own Cave Spring Hollow, and Jack’s time-honored charcoal mellowing process, Jack Daniel’s Tennessee Rye is a whiskey that could only come from Lynchburg, Tennessee. Master Distiller Jeff Arnett and the whiskey makers of the Jack Daniel Distillery have created a unique rye that’s undeniably spicy and complex yet sippin’ smooth. It might be one of our first new recipes in over 150-years, but if you know Jack, you’ll know Jack Daniel’s Tennessee Rye. www.jackdaniels.com/en-us/whiskey/single-barrel-rye

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The London Essence Company uses traditional distillation techniques to create light and elegant drinks for the 21st century. Using distilled essences, imagination and input from leading bartenders, we’ve crafted a range of carefully calibrated mixers with a contemporary edge. Our entire collection of tonic water, gingers en soda’s is delicately light and low in calories, with naturally sourced sweetness and no more than 20 calories per 100ml. The result is a more sophisticated flavour profile that flatters discerning palates and allows the distinct notes of a spirit partner to shine through. www.londonessenceco.com

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Bill Samuels, Sr.’s quest to create Maker’s Mark® began with his only copy of the family’s trusted, 170-year-old recipe. The one the sixth-generation distiller promptly set on fire, of course. After accidentally burning a set of drapes in the process, Bill experimented with different flavoring grains, searching for a mash bill all his own. To save years of aging time, Bill baked several loaves of bread with various grain combinations instead of distilling them. His quick thinking not only saved time but also led him to swap out the traditional rye grain that is commonly used in bourbons, for soft, red winter wheat. This replaced the hot bite of rye with the delicate sweetness that Maker’s® is known for today. www.makersmark.com

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Our internationally-acclaimed, premium French brand delivers innovative, gourmet flavour solutions built on a bedrock of more than a century of traditional artisanal beverage know-how. Having remained a family-owned company since 1912, MONIN is now a trusted partner and a brand of choice for hospitality professionals in more than 150 countries. “More than a century of traditional artisanal beverage know-how” www.monin.com/emea/

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The story of Monkey 47 begins in the 1940s. In July 1945, to be precise! Wing Commander Montgomery “Monty” Collins of the Royal Air Force was posted to the British sector of divided Berlin. Having arrived in Berlin after the end of the war and taken up his post in the administration of the British sector, Commander Collins was profoundly affected by the extent of the destruction of the capital and so resolved to support the reconstruction of Germany in his free time. Henceforth he became devoted to the rebuilding of the Berlin Zoo, through which he came to sponsor an egret monkey by the name of Max. www.monkey47.com  

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A story of a spicy relationship. Nix & Kix are multi-award winning soft drinks that are expertly blended with botanicals and spices to create an exciting and delicious taste profile without adding sugar or calories. The drinks are vegan and currently available in the following flavours: Cucumber Mint, Mango Ginger and Peach Vanilla. www.nixandkix.com

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Nordés Atlantic Galician Gin is a rather intriguing Spanish gin made with an Albariño-grape-based spirit, rather than your more commonly seen grain-based spirit, along with 11 botanicals, including 6 local ones from Galicia such as eucalyptus, lemon verbena and samphire, which gives the gin a complex maritime quality. The result is a bold flavour profile that would befit summer drinks and cocktails. The bottle is quite stylish too – very impressive stuff! www.nordesgin.com

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