Hooghoudt Zero Zero 24
Arno Donkersloot, Managing Director at Hooghoudt, says: ‘Consumers have changed, but our industry has been slow to recognize this. I believe that with the launch of this product Hooghoudt will leapfrogged the industry and is ready to cater to people that don’t want to drink for whatever reason, but refuse to compromise. Zero Zero 24 allows these folks to enjoy the best of the best and it opens doors to introduce ourselves to an audience that we would normally not have connected with.’
The launch of Zero Zero 24 follows our recent rebrand and launch of RAW Genever and Aged Genever 5 years. The new line up repositions Hooghoudt as a mixer and the rightful competitor of whiskey and gin – both derivatives of genever. Zero Zero 24 is enjoyed mixed with tonic or soda water.
‘The thing that makes me most proud to be leading this amazing operation is that we innovate while always respecting our past. This allows us to create something entirely new that finds its roots in a product made by my grandfather. It’s incredibly exciting for us to speak to a whole new generation of Hooghoudt consumers and we can’t wait to continue this journey for many more generations to come’, says Bert Hooghoudt, the fourth generation at the helm of the family business.
The initial response to Zero Zero 24 after its debut on European trade shows has been positive with large orders from several international markets.